Re: *gasp* The surprise!
While you have a strange way of expressing yourself, I'm also not surprised. I also have an LG smart TV. I use it for Netflix, LoveFilm and all that crap as well as streaming from a DNLA server on my Raspberry Pi.
After a software upgrade I immediately noticed they were displaying adverts for fucking stock cubes. "Fuck that", I thought. I'm the sort of guy who removes car dealership's stickers from my car. If they're not going to pay me to advertise their company, I'm not going to. As for people who are happy to pay to advertise Gap or Aberscrotum and Feltch or whatever on their T-shirt, well, I personally just don't get it.
Anyway, I googled it (who collected my search data, incidentally, along with my IP) and found out where the ads were coming from, and blocked them on my router. The adverts went away.
This isn't going to go away, people. If you have a computer with an internet connection, you get tracked. If you have a phone, you get tracked. If you have a smart TV or an internet connected car or whatever, you get tracked. The only way you can stop this is to use open devices which you can control, or put the device on a network you can control. The government aren't going to do anything. They can't even make these knobends pay tax in this country and they're too busy serving their own interests. Why should they give a fuck?