The Register Home Page

back to article EU's AI labeling rules take effect next month

From August 2, providers of AI systems in the EU will have to tell people when they are interacting with a machine and add machine-readable marks to AI-generated or manipulated content under new transparency rules. Launching guidance ahead of the deadline, Henna Virkkunen, European Commission executive vice-president for tech …

  1. amanfromMars 1 Silver badge

    :-)

    Chatbots and agents will have to come clean about who – or what – users are talking to

    Just whenever you think things can’t get any stranger, madness steps up to the plate and invites mayhem out to play.

    Don’t Bogart that Joint, Henna.

    1. Anonymous Coward
      Anonymous Coward

      Re: :-)

      No idea why you got 7 down votes, I quite enjoyed that and it reminded me to put that movie on my bucket list.

      1. amanfromMars 1 Silver badge

        Not at all helpful to anyone. What a terrible waste of an opportunity to make a difference.

        No idea why you got 7 down votes, I quite enjoyed that and it reminded me to put that movie on my bucket list. .... Anonymous Coward

        It's surely a dodgy robo-algorithm with programming to down vote without commentary or explanation that which it fails to comprehend but weirdly dislikes for whatever reason which is to remain unknown to everyone, AC. :-)

        1. amanfromMars 1 Silver badge

          Furthermore re: Not at all helpful to anyone.

          ...... although, given what is well enough known about the sad nature of masses of humanity ...... "Two things are infinite: the universe and human stupidity; and I'm not sure about the universe.” ........ moronic play by wannabe bad and mad and rad but impotent actors is probably much more likely just as likely. Worlds are awash with them, poor souls that they are.

  2. JavaJester
    Meh

    Rubber Stamp Mills

    They also cover AI-generated or manipulated text published to inform the public on matters of public interest, unless it has undergone human review or editorial control, as well as emotion recognition and biometric categorization systems.

    My prediction is that low-paid employees will be paid to "review" the AI-generated text, with the pay rate linked to how many are actually approved.

    1. Dan 55 Silver badge

      Re: Rubber Stamp Mills

      Working from home (see Homer's drinking bird).

  3. theOtherJT Silver badge

    I see an enforcement problem coming...

    ...not that I don't agree with the principle, but surely anything that's not really obviously AI generated - things that are intended to mislead - well, misrepresentation can already be a criminal offense under certain circumstances. "That's AI generated!" "No it isn't." "Is." "Prove it" and... how, exactly? How do you prove that an image has been doctored?

    I'm glad they're trying, but I see this getting messy.

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon