Robotics firms are trying to roll out a highly complicated product
> when they should be starting with something simple
The "upstarts" are trying to roll out ludicrously, pointlessly, complicated products, for some weird reason.
Actual robotics firms have been in business for centuries*, gradually improving them as the techniques, materials and mass production of parts improve.
Aha, lookie there, the magic words "mass production", your clue to where you should look if you want to see successful robotics in everyday use. Well, there, and your washing machine; the old one, that went whirr and clunk rather than the one that beeps when it loses the WiFi connection. And anywhere that has a lifting device controlled by a yellow box with one big red button and a few smaller ones; the fewer the number of buttons compared to the number of motions available the "more of a robot it is".
* Yes, I said centuries. You do know about the looms, don't you? And, no, you do NOT need to have modern computers, or even any electronics at all, for it to be a robot, that is just reflecting the current (and not always necessary) trends: when all the robots are controlled by self-renewing organic artificial neurons (just keep the glucose tank topped up) they will be mocking you for claiming that anything using something as crude as "electronics" could ever be called a robot.