So, more vacuous PR bullshit then
Sounds like a fairly lame minimum-effort wheeze to prepare some camouflage and misdirection so that when Congress and the courts come calling the guilty parties can point at their Accord, and the bogroll it is presumably crayoned upon, to whine defensively "See, we are good guys really, look at all our Good Intentions".
More importantly, it provides some cover for the bit that matters to politicians: slimy fat lobbyists doling out cash to campaign funds, with plenty left over for "fact finding" trips to coincidentally nice locations with expensive resorts—and all the rest of the 21st century corruption bandwagon.
These days it seems you can spot the malign influence of marketurds simply by measuring the facts-to-words ratio of documents. This Accord, seemingly bursting with all sorts of nice-sounding, anodyne phrases and good intentions, evidently lacks fact, scope, concreteness, goals, definable commitments, clear actions, measurables, timetables, specifics of any kind at all ... in other words the Fact:BS ratio is pitiful—signalling a bunch of half-hearted corporate bullshit.
PS: One can't help being reminded, again, that while the world obviously needs lavatory cleaners and prison warders and even, heaven help us, a few lawyers, it still benefits not one jot from the existence of marketing and sales people. I feel sure that persons in fundamentally pointless occupations—or even futilely parasitic careers, like banking—should be able to do something at least marginally useful with their lives instead. Is Africa short of people to dig wells, perhaps ...? It would be a double benefit since, when a former Head of Marketing karks it while digging Well#27 at Mbungbagwagwe, his or her corpse could be immediately repurposed to fertilise the crops. Sharing a plot with the erstwhile CEO of EuroRipoffenLaundersBank.