Re: Wasted vote mentality
Remember this, those who live by social media and buzz can also die by social media and buzz.
(apologies to Mario Puzo)
Keating can not only blog up a fuss, she can also start her own FB page, post to Vimeo, Dailymotion or whatever content provider du jour and then actively work to bring her 2 million viewers with her. I'm sure the platform providers would be delighted and very helpful.
The concept of vendor lock in (or distributor lock in, in this case) nearly always becomes a bad deal for one of the parties. It's like signing up for a 2 year mobile contract, although you get the shiny phone cheap you will also pay over the top for your call minutes for the next two years,
These practices may simply fall by the wayside as yet another failed business model if enough people refuse to sign up for them. As Dewix said voting with your feet can change things. Sitting back and taking it will just consolidate the problem and let it fester further. If she leaves, other indies might leave too.