Cawing of the Vultures heard by more IT pros than ever before
Pro's? Have you read some of the comments....
It's January again: and that means it's time for our annual letter from the Audit Bureau of Circulation, telling us Vultures how we did in our regular November audit of site traffic last year. Without further ado, the scores on the doors: 9,470,181 unique users paid a visit that month, up from 7,326,907 in 2012. That's a climb …
We don't use Unique visitors any more as they it is so inaccurate nowadays.
It used to be that Proxies and NATing would mean your Unique Visitors was under rated. So cookies came in to do tracking however this over reported as they were cleared down and lots of browsing being done in private mode.
Now though multi device makes all stats of unique visitors pointless as a track of audience levels other than as a relative figure. There are so many web consuming devices, phones, tablets, PCs at home and work etc that I'm sure most Unique Visitors numbers can be cut by half if not a third.
Year on year growth is also affected by worldwide (or key market) smartphone and tablet growth - if that grows by 30% then it is likely that your unique visitor count will grow by a similar amount.
Furhter to your bootnote about the Register's much loved eccentric measurements, have you considered the Binary Mile? this would be 65536 inches, as against the traditional 63360 inches. The New Furlong would become 8192 inches.
A further adjustment, for neatness, would fix the New Inch at 25 millimetres exactly. This would bring the new Binary Mile a little nearer the old mile.
"Furhter to your bootnote"
For a short moment there I thought you had self-Godwined in the very first word of your post!
 I was just wondering what the reg base time unit was and realised I didn't know. So I checked The Official RI Guide and we appear to be missing an official Reg Unit for time. This means I have no way of calculating the rate of consumption of my nightly Bulgarian funbag worth of beer.
I think we need a new forum topic for this matter followed by a vote.
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