back to article Reading this headline? You and 9.47 million others

It's January again: and that means it's time for our annual letter from the Audit Bureau of Circulation, telling us Vultures how we did in our regular November audit of site traffic last year. Without further ado, the scores on the doors: 9,470,181 unique users paid a visit that month, up from 7,326,907 in 2012. That's a climb …


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  1. Anonymous Coward

    Cawing of the Vultures heard by more IT pros than ever before

    Pro's? Have you read some of the comments....

    1. ElReg!comments!Pierre

      Re: Cawing of the Vultures heard by more IT pros than ever before

      Clearly. Some even misuse apostrophes.

    2. Fred Flintstone Gold badge

      Re: Cawing of the Vultures heard by more IT pros than ever before

      First off, hat off yet again to El Reg.

      As for commentards, I sensed more a dip in S/N ratio. Now that some of the N has gone, S has improved so cheers all around!

  2. DAN*tastik

    Dear Reg reader, we know you like to feel special...

    Yeah. Sorry, you ain't.

    There are 10 millions of other ones just like you. So there.

    Yours Team Register.

  3. Martipar


    All the base are belong to you, hail all RegEl conquereror of planets!

  4. frank ly

    I've got a botnet that could boost those figures

    Contact me for pricing details.

  5. Anonymous Coward
    Anonymous Coward

    Plenty of Apple headlines will keep the figures up ;)

  6. Andrew Moore

    I remember The Reg back when it was cool...

    1. fishman

      I remember the Reg when it was sent as an email every two weeks.

  7. Anonymous Coward
    Anonymous Coward

    Well done you...

    .... although I was momentarily surprised when I glanced at the URL for this story before I read the headline which appeared to claim you have nearly a billion readers!

    1. This post has been deleted by a moderator

      1. AbelSoul

        Re: almost ten trillion

        *Almost ten billion in old money.

        1. Anonymous Coward

          Re: almost ten trillion

          re: deleted post

          I miss Sara.

          1. FrankAlphaXII
            Thumb Up

            Re: almost ten trillion

            So do I. She put up with no shit and gleefully wielded the hammer against the more obnoxious of our (seemingly) small community. Eadon and Mirror-Eadon (the AC Microsoft worshipper) wouldn't have lasted more than a month with their respective antics.

  8. stu 4

    it's still cool

    I reckon there is an international media conspiracy to keep El Reg's fame out of the other press... probably by the lizard people.

    it's the only explanation.

  9. Anonymous Coward
    Anonymous Coward


    I'm sure I'm not alone and can probably claim 3 of those unique IP addresses:

    Office (only on breaks you know)

    Phone over 3/4G on my commute


    They all have separate service providers and separate IP Address ranges, which means I'm here three times as much as you think I am.

    1. Caff

      ditto - ( they made tapes didn't they? )

      At least 3 ip's

    2. I ain't Spartacus Gold badge

      Re: Uniques?

      That just makes you extra unique.

      Every reader truly is a special snowflake...

    3. DaLo

      Re: Uniques?

      We don't use Unique visitors any more as they it is so inaccurate nowadays.

      It used to be that Proxies and NATing would mean your Unique Visitors was under rated. So cookies came in to do tracking however this over reported as they were cleared down and lots of browsing being done in private mode.

      Now though multi device makes all stats of unique visitors pointless as a track of audience levels other than as a relative figure. There are so many web consuming devices, phones, tablets, PCs at home and work etc that I'm sure most Unique Visitors numbers can be cut by half if not a third.

      Year on year growth is also affected by worldwide (or key market) smartphone and tablet growth - if that grows by 30% then it is likely that your unique visitor count will grow by a similar amount.

  10. Pete 2 Silver badge


    > though there's a good chance of finding a Reg reader almost anywhere there's any IT, including the South Pole

    So nobody on the ISS then? Shame.

    1. fedoraman

      Re: Earthbound

      Actually, that's a rather interesting question - has our beloved Reg ever been read from aboard ISS? I think we should be told!

  11. pop_corn

    > "our dull, old-fashioned practice of turning a profit"

    And a healthy profit it seems to be, with £1.1M cash in the bank and net assets of £1.9M. Congrats!

    1. I ain't Spartacus Gold badge

      It's about time they shared some of this lovely cash with the users then. After all, without us there wouldn't be any lovely moolah.

      Oi! El Reg! When's the party?

      1. Steve Knox

        Keep your hat on

        It's about time they shared some of this lovely cash with the users then.

        At 1.9m in net assets and 9.47m users, 20p per user would bankrupt them.

        1. Will Godfrey Silver badge

          Grumpy Old Grump

          All very nice to have all that lolly sloshing around.

          But apparently they still can't afford to employ someone to set up the snowy Christmas banner (three years in a row!) {humpf}

    2. Avatar of They

      That explains it then.

      How they can afford all the lego re-enactments, and the flights into space must set them back a fair bit.

      1. Anonymous Coward
        Anonymous Coward

        Re: That explains it then.

        The Reg turns a profit??!! I thought that it was a charity, providing somewhere for aging tech hacks to continue their addictions.... :)

  12. Primus Secundus Tertius

    Systeme Register units

    Furhter to your bootnote about the Register's much loved eccentric measurements, have you considered the Binary Mile? this would be 65536 inches, as against the traditional 63360 inches. The New Furlong would become 8192 inches.

    A further adjustment, for neatness, would fix the New Inch at 25 millimetres exactly. This would bring the new Binary Mile a little nearer the old mile.

    1. John Brown (no body) Silver badge

      Re: Systeme Register units

      "Furhter to your bootnote"

      For a short moment[1] there I thought you had self-Godwined in the very first word of your post!

      [1] I was just wondering what the reg base time unit was and realised I didn't know. So I checked The Official RI Guide and we appear to be missing an official Reg Unit for time. This means I have no way of calculating the rate of consumption of my nightly Bulgarian funbag worth of beer.

      I think we need a new forum topic for this matter followed by a vote.

  13. Roger Greenwood

    "pretty much all the IT people in the land and then some"

    or about half the IT people in the land over 3 or 4 different devices.

    1. Rich 11 Silver badge

      Re: "pretty much all the IT people in the land and then some"

      Not to mention different browsers on each device, along with various tracker blocking mechanisms (probably more likely to be used by IT folks than non-IT).

    2. phuzz Silver badge

      Re: "pretty much all the IT people in the land and then some"

      I've occasionally met people in IT who don't read el Reg. I never trusted those people.

      1. Anonymous Coward
        Anonymous Coward

        Re: "pretty much all the IT people in the land and then some"

        What about those of us who don't work in IT (anymore?)

        Anonymous 'cause, well... I ain't stupid...

  14. lglethal Silver badge

    A third of the suns visits?

    Yeah, but take out the visits to the Page 3 girl and you probably have triple their actual visits!

    Well done El Reg. Have a pint! -->

  15. TitterYeNot

    Will it blend?

    "how many Olympic swimming pools the Register readership could fill"

    Wouldn't we need to be liquefied for that unit of measurement to be appropriate? Should we be worried?

    1. Vulch

      Re: Will it blend?

      Or all be standing around the edge of the pools after lunch on Friday...

    2. I ain't Spartacus Gold badge

      Re: Will it blend?

      If you removed all the intestines of all the Register readership, how far would they stretch? That's the figure we want to know. As if they've worked it out, we know to get round their offices sharpish, and burn them down.

      1. Khaptain Silver badge

        Re: Will it blend?

        I thought that the El Reg readership was mainly made up from spineless, gutless IT geeks..... Those intestines would not stretch very far.....

        ( Of course, I myself am not included in aformentioned stereotyping........)

        1. Dezweb52

          Re: Will it blend?

          Sorry, but had to do the calculations on this one and I worked out that if you took all the intestines at 25 feet each from all the readers they would go around the world nearly 180 times. Of course, I'm happy to be corrected, but no actual demos please! ;)

          1. I ain't Spartacus Gold badge

            Re: Will it blend?

            That's good work. How many sausages does that make?

  16. A Non e-mouse Silver badge

    We sometimes wonder why we aren't more often mentioned

    I suspect it's to do with the language on here. I'm guessing it's not the sort of stuff the mainstream media wants to be associated with.

    1. Alan 6

      The Grauniad isn't bothered by bad language, two stories on the front page of their site yesterday had f-words in the first couple of paragraphs

      1. Michael Hawkes

        It's not what you think

        IMHO, they're more frightened by words like hexadecimal and sysadmin.

        1. Will Godfrey Silver badge

          Re: It's not what you think

          Basically there isn't enough bad language for us to rate the mainstream meeja.

  17. psychonaut

    Yeah well fuck the mainstream media

    1. Chika

      Why bother? They seem to do a good job at fucking themselves.

  18. Anonymous IV
    Thumb Up


    Aren't we supposed to post a collective Thank You to all the El Reg hacks who work ceaselessly, day and night, to provide limpid and often-(readable & typo-free) articles for our viewing pleasure and for us to squabble over? Well done, chaps and ms-chaps (if available)!

    1. Khaptain Silver badge

      Re: Smarm

      Nope, they should be thanking us, otherwise their writings would be just relegated to the level of spacedust within the time continuum.

    2. Trainee grumpy old ****

      Re: Smarm

      One reason I regularly read the Register is for the (generally) insightful and / or amusing comments provided by many of the regular commentards.

      Tldr: It's the commentards wot makes El Reg so interesting.

  19. Winkypop Silver badge

    And 11% of visits were Eadon knocking Microsoft

    It's a joke, ok?


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