Accelerating mobile revenuization
I like this one best. It's gibberish, of course, but it does mention money and sort of implies I might get some of it, and quickly.
Which is more intriguing than the rest.
I go to Mobile World Congress every year and come home bemused. A few observations to explain. I don't get marketing As you walk around the booths of Barcelona you read names, marketing slogans and brief descriptions of services offered. Mainly you leave none the wiser, even after repeating the process over several days. What …
I'd buy that, EXCEPT (atleast based on the bootnotes) they don't accelerate anything. They make test equipment. Maybe "Accelerating your engineers?"
This slogan makes me think they make a compression tech, or maybe some radios that give larger range (meaning you can put up less towers).
Really, I hate marketing. They all have a BS in BS.
>One company which wasn't there was Apple. Not only that but NOBODY mentioned it.
Applying Occam's Razor, it was probably because Apple didn't pay the vendor entry fee. They might be cutting back a bit as they are thinking of a stock dividend and only have 97 billion in the bank. Interesting how a company who was not there gets a full paragraph of glowing prose and then the author alludes they were "ignored".
As they make "the #1 smartphone in the world with the best ecosystem, as well as having the most apps and the sexiest tablet" they probably don't need to advertise to the little people anymore.
I can only guess that an objective journalist was absent from MWC as well.
I guess they were ignored because they ignore everyone else. When you don't play nice with others, don't expect them to give you free advertisement. "bigger than everyone" is the reporter's opinion, as is "sexiest". That last one is also from a end consumer's point of view. In a trade show you would expect to rate "sexiness" by the degree of "customization" you can add to it, as a business partner, in order to make money. In the case of the iPad, this is "fuck all", which is understandable from Apple's point of view but certainly not sexy at all for their business partners (if you can even call that partnership).
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Depends on how you calculate size. One could argue that Google is a bigger company in mobile, based on the number of handsets that sport their OS. Which is in the present context quite a bit more relevant than shareholder speculations or cash in the bank.
In any case my main point was that there is no business to be done with Apple when you are in the mobile industry, which is probably why they were ignored. Even the telcos, which Apple can't really bypass, get strong-armed (or used to be) into deals they don't like. As for the "Apple doesn't need the telcos, the telcos need Apple" that was true at the time of the first iPhone a few years back, and even then mostly in the US; that's certainly not true anymore, especially in the non-already-saturated markets.
> Although Google has its Android OS on more handsets, on a per handset basis those handsets are far less likely to surf the net
Sorry, what? Surely you're kidding.
> or buy apps
That's probably true, but kinda irrelevant in a mobile trade show.
> or use data services
What? surely you're kidding.
The AC might be kidding, but the facts agree with him. iOS device owners spend more on apps, look at the net more, consume more data than any other smartphone platform, outstripping Google by a long way.
Which has the interesting knock-on that Google makes more mobile money from Apple than it does from Android
Excellent post, particularly picking up on the total absence of Apple.
Apple don't need the legacy carriers, but the legacy carriers need them.
And as the company with the vision and know how to effectively to get value add from their dreaded dumb pipes, I have little sympathy for the networks perilous position.
MWC itself is a nice metaphor for the avarice of the industry anyway. As someone who worked in the biz back when phones still had pull up aerials, I remember the worlds tiniest GSM network (one switch, one BSC) being deployed in Fiji so the marketdroids could nip off to an MWC stylee shindig there...
I've been at MWC all week, and plenty more to talk about when I've recovered - but Apple? At least within my limited field of view, Apple are omitted not through wilful ignorance but because they are almost irrelevant in that space. Some omnipresent keywords for you to consider: security, signalling, offload, enterprise, policy, M2M, B2B, OEM integration - I could go on all week. So, take those, and show me a single interesting thing you can do in Apple's closed shop.
Let's be clear: I'm not commenting on whether Apple products are good or not, or whether the walled garden is the right strategy. I'm simply saying that there's barely any business to be done there.
Well you could be an app developer and have people actually buy stuff
Or you could be a malware author
Or you could be a tablet maker
Or you could be the richest company on the planet.
I'm simply saying that it all depends on what business you want to be in.
MWC is a trade show, not E3. There are consumer device vendors largely for PR reasons, and there are (some) consumer app houses there, I assume pursuing things like white label integration. That's not really what it's about though - it's about a vast number of B2B discussions and partnership that would bore your Apple consumers to beautifully formed tears.
There's no point turning up at Bakery World Congress* with a great tasting loaf if the whole affair is about oven development and middleware flour integration.
*not an actual thing
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Do some research.
1. Mobile content paying its way. If you think mobile operators will invest $$$ in infrastructure and capacity and spectrum license and not make money from it, get real. You should know how capital intensive the industry is. If content providers ain't gonna pay, we'll see consumers paying more. It's quite simple really.
2. RCS v OTT. You obviously didn' dig deep enough. The RCS guys themselves have admitted, publicly in the RCS seminar that they do not want to compete against OTT because they cannot innovate at the same pace as the OTT players. All RCS does is drag plain old voice and SMS into the 21st century, kicking and screaming. That's all. The re-positioning is refreshing. If you had a 'too little/too late" argument, i would probably agree with you. And no mention of the cringe-worthy consumer brand "Joyn" for RCS; did that pass you by completely?
3. The absence of Apple. I agree with the irony. An overwhelming majority of conference attendees (and presumably, a few thieves in Barcelona) carry iPhones. But AFAIK, Apple do not attend any industry events? In some of the conference sessions, Apple was discussed quite openly. But almost with a shrug as in - they don't co-operate, what can we do about it. So it's not telcos ignoring them, it's Apple ignoring everyone else.
Expected better from you Ed.
RE: 1. It's not my area, but infrastructural investment without return seems to me to be commonplace, just to keep up - UK 3G licensing being a prime example, but also the continuous capacity upgrades that keep the operators afloat without really bringing in any more cash.
RE: Joyn - I have to say this passed me by, apart from some artists painting a mural of its logo. Is it something to do with Nectar points? After a while you spot the GSMA-led initiatives (2011's WAC, anyone?) and know not to trouble your attention span. Whether RCS fits under the same category, I don't know.
RE: 3, I've said about this on this thread already, but one specific bit - Ed writes that "no carriers made iPhone announcements or trumpeted how they were working together" - well, they would love to, but it's not happening. See for instance DoCoMo's pain about the iPhone: http://online.wsj.com/article/SB10001424052970204190504577039622409101612.html - "we haven't given up hope", they say. Not the sort of brilliant news to announce, is it?
On #1, the thing that infuriates operators most is that they invest while the OTT players pocket the revenue. Hence all the noises about upstream providers paying, traffic management, differentiated QoS etc. If that doesn't happen, then I expect prices to rise for consumers. If they go down this path, there is another hurdle here in the form of a regulator putting pressure on the operators. But if you consider it another way, consumers are already paying more per MB e.g. the same amount of money would have bought an all-you-can-eat data package 18 months back. Now, the same amount gives you say half a gig.
On #2, don't get me wrong, I'm not a fan of GSMA-led initiatives at all. I am still sceptical about RCS for several other reasons (interop, device availability etc), but *not* because of the reasons stated here i.e. cannot compete against OTT (RCS and OTT : apples and oranges), no co-operation between operators etc.
On #3, indeed, I had missed that bit of news. Oh, and FWIW, GSMA gave the best tablet award to the iPad 2. Lip service and all that, but I would have thought Ed would at least have mentioned it.
My gripe is simply about how poorly researched this article is.
On mobile content; my first home Internet connection was 64k and I now have 30Mb but the price I pay is about the same. This rule seems to hold true for all components; from chips to memory to monitor sizes. The goal always seems to be to keep getting roughly the same money even while you have to give more for it and the operators are firmly in that position. Capacity increases alone won't help them get more from each individual.
An RCS vendor Sales VP told me it was "the last roll of the dice before carriers give in to the OTT players". He also said RCS was supposed to be big following MWC 2011 but carriers didn't deploy and it's the same message again this year. I do struggle to see just why they are so slow at bringing new propositions to market. The Internet players have a habit of launching a product before saying anything about it, maybe it's just a perception issue?
No Apple don't attend (publicly) but I see no reason though why others shouldn't mention them more, even to illustrate good ideas or problems being caused. Data offload is an issue for carriers but the iPhone moves over to WiFi pretty elegantly, why can't this be copied more? If full web pages cause data issues should more be done by carriers to encourage mobile content owners to adopt lighter page sizes? If video is an issue should CDNs be extended further into the networks themselves? Would co-operation on timing data backups to be done out of hours help? Apple is a good example of where lessons can be learnt, not ignored.
Just my two cents.
As brand manager for my company, I find these slogans refreshing. I don't care if you spelling Nazis feel the need to turn the dictionary upside down at every given opportunity. Some of the most inspiring words used in brand campaigns are meant to be gibberish - and that is for a reason - they attract attention. It can be anything from pluralizing with "Z's", using Text type or experimenting with unreadable words; the aim is to deliberately all t he flexibility in the language to capture emotions and thoughts.
When words like "talented", "lengthy", "influential" and "reliable" made their way from across the pond, they were derided as barbarous. I personally don't like the word "burglarized" We have to be realistic: languages keep growing and marketing spin doctors have been at work right since the early 1920's to enrich vocabulary.
Updated Two security vendors – Orca Security and Tenable – have accused Microsoft of unnecessarily putting customers' data and cloud environments at risk by taking far too long to fix critical vulnerabilities in Azure.
In a blog published today, Orca Security researcher Tzah Pahima claimed it took Microsoft several months to fully resolve a security flaw in Azure's Synapse Analytics that he discovered in January.
And in a separate blog published on Monday, Tenable CEO Amit Yoran called out Redmond for its lack of response to – and transparency around – two other vulnerabilities that could be exploited by anyone using Azure Synapse.
Microsoft has added a certification to augment the tired eyes and haunted expressions of Exchange support engineers.
The "Microsoft 365 Certified: Exchange Online Support Engineer Specialty certification" was unveiled yesterday and requires you to pass the "MS-220: Troubleshooting Microsoft Exchange Online" exam.
Updated Microsoft's latest set of Windows patches are causing problems for users.
Windows 10 and 11 are affected, with both experiencing similar issues (although the latter seems to be suffering a little more).
KB5014697, released on June 14 for Windows 11, addresses a number of issues, but the known issues list has also been growing. Some .NET Framework 3.5 apps might fail to open (if using Windows Communication Foundation or Windows Workflow component) and the Wi-Fi hotspot features appears broken.
Microsoft is extending the Defender brand with a version aimed at families and individuals.
"Defender" has been the company's name of choice for its anti-malware platform for years. Microsoft Defender for individuals, available for Microsoft 365 Personal and Family subscribers, is a cross-platform application, encompassing macOS, iOS, and Android devices and extending "the protection already built into Windows Security beyond your PC."
The system comprises a dashboard showing the status of linked devices as well as alerts and suggestions.
Microsoft has pledged to clamp down on access to AI tools designed to predict emotions, gender, and age from images, and will restrict the usage of its facial recognition and generative audio models in Azure.
The Windows giant made the promise on Tuesday while also sharing its so-called Responsible AI Standard, a document [PDF] in which the US corporation vowed to minimize any harm inflicted by its machine-learning software. This pledge included assurances that the biz will assess the impact of its technologies, document models' data and capabilities, and enforce stricter use guidelines.
This is needed because – and let's just check the notes here – there are apparently not enough laws yet regulating machine-learning technology use. Thus, in the absence of this legislation, Microsoft will just have to force itself to do the right thing.
Microsoft isn't wasting time trying to put Activision Blizzard's problems in the rearview mirror, announcing a labor neutrality agreement with the game maker's recently-formed union.
Microsoft will be grappling with plenty of issues at Activision, including unfair labor lawsuits, sexual harassment allegations and toxic workplace claims. Activision subsidiary Raven Software, developers on the popular Call of Duty game series, recently voted to organize a union, which Activision entered into negotiations with only a few days ago.
Microsoft and the Communication Workers of America (CWA), which represents Raven Software employees, issued a joint statement saying that the agreement is a ground-breaking one that "will benefit Microsoft and its employees, and create opportunities for innovation in the gaming sector."
Desktop Tourism My 20-year-old son is an aspiring athlete who spends a lot of time in the gym and thinks nothing of lifting 100 kilograms in various directions. So I was a little surprised when I handed him Microsoft’s Surface Laptop Studio and he declared it uncomfortably heavy.
At 1.8kg it's certainly not among today's lighter laptops. That matters, because the device's big design selling point is a split along the rear of its screen that lets it sit at an angle that covers the keyboard and places its touch-sensitive surface in a comfortable position for prodding with a pen. The screen can also fold completely flat to allow the laptop to serve as a tablet.
Below is a .GIF to show that all in action.
Microsoft has blocked the installation of Windows 10 and 11 in Russia from the company's official website, Russian state media reported on Sunday.
Users within the country confirmed that attempts to download Windows 10 resulted in a 404 error message.
If Windows Autopatch arrives in July as planned, some of you will be able to say goodbye to Patch Tuesday.
Aimed at enterprise users running Windows 10 and 11, Autopatch can, in theory, be used to replace the traditional Patch Tuesday to which administrators have become accustomed over the years. A small set of devices will get the patches first before Autopatch moves on to gradually larger sets, gated by checks to ensure that nothing breaks.
FOSS Fest There are still ways to run DOS apps under 64-bit Windows and Linux, and a lot of free apps to choose from.
One of the differences between the Microsoft and Apple approaches to maintaining widely used OSes is that Apple is quite aggressive about removing backwards compatibility, while Microsoft tries hard to keep it.
One of the few times Microsoft removed a whole compatibility layer from Windows was with the launch of 64-bit Windows, which went mainstream with Vista in 2007. 64-bit editions of Windows can't run 16-bit apps, whether they're for DOS or Windows.
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