back to article Ballmer's Bing man to 'define' Microsoft's server future

Microsoft's promotion of Satya Nadella puts an engineer who's been championing – and coding – Bing against Google in charge of the company's earth-bound server and tools business. It's an expression of confidence by CEO Steve Ballmer in Nadella's talents, and a move that likely closes an extremely unstable chapter in the …


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  1. PlunderBunny

    Bing goes the server, bing! bing! bing!

    Or some-such.

  2. Mikel
    Thumb Up

    Now we see why Muglia was cut

    Bob Muglia was making money and growing the business. A guy from Bing with top-level certifications in burning high multiples of revenue while achieving nothing is just the type to get the division to stop making money, make it the laughingstock of the industry and invite competitors to come and take some market share.

    I'm pleased to see that SteveB is still on target, bless him. They couldn't have found a better CEO to accomplish this job. He seems to be picking up the pace lately. Scuttling Nokia is a stroke of genius. Nobody will ever trust ex-MS execs again.

  3. amanfromMars 1 Silver badge
    Gates Halo

    A Microsoft Corner of the AIMarket or another Missed Opportunity for the Register to Chronicle?

    "Ballmer's Bing man to 'define' Microsoft's server future .... Float more CPUs and storage!" .......

    By Gavin Clarke in San Francisco

    Gavin, Hi,

    Do you know if the float is of a "Cloud Provider Utility with Failsafe Secure dDigital Networking AI Facility and NEUKlearer HyperRadioProActive IT Faculties ...... with any Compatible Mix of ITs Elements in a Secure Configuration for InterNetional Servering of Advanced IntelAIgently Designed ProgramMING with Sublime Edutaining Transparent Information ...... for Processing of SMARTer Input to Prime Output and Present Product Placement ....... Virtually Machined and Manufactured Reality?"

    Or is that being provided by something else from somewhere else for someone else? I'd have thought it would be quite a good and perfect fit for the likes of a Microsoft and would even, in a veritable virtual flash, have them changed in an instant from disappointing the markets laggard to frightening wunderkind sensation.

  4. Dest

    Ballmer is the one who needs to be fired.

    The firing of managers and especially long time management is one of those text book last ditch efforts used by just about every major corporation known to try to generate more interest in a company that is about to become completely irrelevant.

    It's like posting a sign on the street saying "Under New Management".

    Obviously Steve Ballmer knows that there is a major problem with the way the company does business, unfortunately he still doesn't realize that the problem with the company is him.

    And it's too late to change his image because everyone already knows that he is completely incompetent as a CEO.

    That in conjunction with being loud and obnoxious, border line insane and not very attractive to look at just doesn't play well as an image especially with younger people who tend to be very judgmental.

    Although Bill Gates won't let the other inverters fire Ballmer, He has cut his own interest in the company he co-founded by about 22% through more than a dozen separate transactions.

    And he continues to do so.

    One day he will divest enough that he will lose controlling interest and as soon as that day comes Ballmer will be out the door.

    One can only hope.

  5. thecakeis(not)alie


    Hmm...whozzat again now?

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